Shared Flashcard Set

Details

100+ Frequently Used Digital Marketing Acronyms
Marketing Acronyms
118
Marketing
Not Applicable
12/02/2014
Click here to study/print these flashcards.

Create your own flash cards! Sign up here.

Additional Marketing Flashcards

 

 

Cards

Term
AIDA
 Definition
Attention, Interest, Desire, Action
Term
AJAX
 Definition

 

Asynchronous Javascript and XML
Term

API

 

 Definition
Application program interface
Term
AOV
 Definition
Average order value
Term
AR
 Definition
Augmented reality
Term
ASP
 Definition
Application service provider
Term
ATD
 Definition
Agency trading desk
Term
B2B
 Definition
Business to business
Term
B2C
 Definition
Business to consumer
Term
BANT
 Definition
Budget, Authority, Need, Timeline
Term
BR
 Definition
Bounce Rate
Term
CAC
 Definition
Customer Acquisition Cost (Add up program or advertising spend + salaries + commissions + bonuses + overhead. Divide by the number of new customers in that time period.)
Term
CAN-SPAM
 Definition
Controlling the Assault of Non-Solicited Pornography And Marketing
Term
CASL
 Definition
Canadian Anti-Spam Legislation
Term
CLV
 Definition
Customer lifetime value
Term
CMO
 Definition
Chief Marketing Officer
Term
CMS
 Definition
Content management system
Term
CPA
 Definition
Cost per acquisition/action
Term
CPC
 Definition
Cost per click
Term
CPL
 Definition
Cost per lead
Term
CPM
 Definition
Cost per thousand
Term
CPV
 Definition
Cost per view (see also PPV)
Term
CR
 Definition
Conversion rate
Term
CRM
 Definition
Customer relationship management
Term
CRO
 Definition
Conversion rate optimization
Term
CSS
 Definition
Cascading style sheets
Term
CTA
 Definition
Call to action
Term
CTR
 Definition
Click-through rate
Term
CX
 Definition
Customer experience
Term
DM
 Definition
Direct mail (or 'Direct message', in Twitter circles)
Term
DMP
 Definition
Data management platform
Term
DNS
 Definition
Domain name system
Term
DR
 Definition
Direct response
Term
DSP
 Definition
Demand-side platform
Term
ECPM
 Definition
Effective CPM
Term
EPC
 Definition
Earnings per click
Term
EPM
 Definition
Earnings per thousand
Term
ESP
 Definition
Email service provider
Term
FB
 Definition
Facebook
Term
FBML
 Definition
Facebook Markup Language
Term
FTP
 Definition
File transfer protocol
Term
GA
 Definition
Google Analytics
Term
HIPPO
 Definition
Highest paid person's opinion
Term
HTML
 Definition
HyperText Markup Language
Term
HTTP
 Definition
Hyper Text Transfer Protocol
Term
HTTPS
 Definition
Hyper Text Transfer Protocol Secure
Term
IM
 Definition
Instant Messaging
Term
IMAP
 Definition
Internet Message Access Protocol
Term
IP
 Definition
Intellectual property (or 'Internet Protocol')
Term
IPTV
 Definition
Internet protocol television
Term
ISP
 Definition
Internet service provider
Term
KPI
 Definition
Key performance indicator
Term
KPI
 Definition
Key performance indicator
Term
LTV
 Definition
Lifetime value (Take the revenue the customer paid you in that time period. Subtract from that number the gross margin. Divide by the estimated churn rate (aka cancellation rate) for that customer.
Term
LTV:CAC
 Definition
Ratio of Lifetime Value to Customer Acquisition Cost
Term
MoM
 Definition
Month on month
Term
MLM
 Definition
Multi-level marketing
Term
MTD
 Definition
Month-to-Date
Term
MRR
 Definition
Monthly Recurring Revenue
Term
NPS: Net Promoter Score Scale of 1-10
 Definition
To calculate NPS, subtract the percentage of customers who would not recommend you (detractors, or 0-6) from the percent of customers who would (promoters, or 9-10)
Term
OEM
 Definition
Original equipment manufacturer
Term
OS
 Definition
Operating system (sometimes this is used for 'open source')
Term
PHP
 Definition
PHP Hypertext Preprocessor
Term
POS
 Definition
Point of sale
Term
PPC
 Definition
Pay per click
Term
PPL
 Definition
Pay per lead
Term
PPV
 Definition
Pay per view
Term
PR
 Definition
Page Rank
Term
PV
 Definition
Page views
Term
QA
 Definition
Quality assurance
Term
QoQ
 Definition
Quarter-over-Quarter
Term
QTD
 Definition
Quarter-to-Date
Term
QR Code
 Definition
Quick response code
Term
QS
 Definition
Quality score
Term
RFI
 Definition
Request for information
Term
RFP
 Definition
Request for proposal
Term
ROI
 Definition
Return on investment
Term
RON
 Definition
Run of network
Term
ROR
 Definition
Ruby on Rails
Term
ROS
 Definition
Run of site
Term
RSS
 Definition
Really Simple Syndication, Rich Site Summary
Term
RT
 Definition
Retweet
Term
RTB
 Definition
Real Time Bidding
Term
RTD
 Definition
Real time data
Term
S2S
 Definition
Server to server
Term
SaaS
 Definition
Software as a service
Term
SEM
 Definition
Search engine marketing
Term
SEO
 Definition
Search engine optimization
Term
SERP
 Definition
Search engine results page
Term
SLA
 Definition
Service level agreement
Term
SM
 Definition
Social media
Term
SMB
 Definition
Small-to-Medium Business
Term
SME
 Definition
Small/medium enterprise (aka SMB='business')
Term
SMM
 Definition
Social media marketing
Term
SMO
 Definition
Social media optimization
Term
SMP
 Definition
Social media platform
Term
SMS
 Definition
Short message service
Term
SOV
 Definition
Share of voice
Term
SOW
 Definition
Statement of work
Term
SSL
 Definition
Secure Sockets Layer
Term
SSP
 Definition
Supply-side platform
Term
SWOT
 Definition
Strengths, weaknesses, opportunities, threats
Term
TLD
 Definition
Top level domain
Term
TOS
 Definition
Terms of service
Term
UCD
 Definition
User-centric design
Term
UI
 Definition
User Interface
Term
UGC
 Definition
User-generated content
Term
URL
 Definition
Uniform resource locator
Term
USP
 Definition
Unique selling proposition
Term
UV
 Definition
Unique visitor
Term
UX
 Definition
User experience
Term
VOD
 Definition
Video on demand
Term
VM
 Definition
Viral marketing
Term
WOMM
 Definition
Word of mouth marketing
Term
WYSIWYG
 Definition
What you see is what you get
Term
YOY
 Definition
Year on year
Term
YTD
 Definition
Year to date
Term
XML
 Definition
Extensible Markup Language
Supporting users have an ad free experience!