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1 - MKT 470 || Social Media Monitoring
1 - MKT 470 || Social Media Monitoring
8
Business
Undergraduate 4
04/16/2019
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Term
What is the meaning?
 Definition
Semantics
Term
What is checking what people say about you?
 Definition
Listening
Term
What is checking numerical data and analytics?
 Definition
Monitoring
Term
What is the total number of people who see your content?
 Definition
Reach
Term
What is the number of times your content was displayed?
 Definition
Impressions
Term
Engage/Reach =
 Definition
Engagement Rate
Term
What is a potential customer?
 Definition
Lead
Term
What are the following?:

Google Alerts

Social Mentions

Google Trends
 Definition
Listening Methods
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