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1 - MGT 499 || Chapter 2 In Class Lecture
1 - MGT 499 || Chapter 2 In Class Lecture
29
Business
Undergraduate 4
01/17/2019

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Cards

Term
List Porter's Five Forces
Definition
–Buyer Power
–Supplier Power
–Substitutes
–Threat of Entry
–Rivalry
Term
Why is it important to understand the environment or, better yet, the industry structure?
Definition
Because we need to know how the industry structure drives competition, which determines profitability
Term
What is the environment made up of?
Definition
Political, Economic, Social and Technological factors
Term
What are the general environmental factors important to all industries?
Definition
–Customers
–Suppliers
–Competition
Term
How do we define an industry?
Definition
A group of firms that supplies a market
Term
What are other organizations in our industry, that can enter our industry, or are in other industries that can satisfy similar customer needs?
Definition
Competition
Term
What do customers effect in all industries?
Definition
Revenue
Term
What do suppliers effect in all industries?
Definition
Cost
Term
What does competition effect in all industries?
Definition
Profit
Term
Competition within strategic groups is higher than what?
Definition
Competition between different strategic groups.
Term
What is a Strategic Group?
Definition
Firms in the same group, with the same business model.
Term
Define Monopoly
Definition
One firm controls the entire market.
Term
Definite Oligolopy
Definition
A small group of firms (5<) control the entire market.
Term
Market Concentration Ratio
Definition
Shows the market share of each company.
Term
High Market Concentration
Definition
Each firm has a larger market share (>50%) in their Market Concentration ratio.

This can indicate an oligopoly market.
Term
Low Market Concentration
Definition
Each firm has a lower market share in their Market Concentration.
Term
Market Power
Definition
A firms ability to increase prices without changing anything else, due to having little to no competition.
Term
What is the purpose of Porter's Five Forces?
Definition
To analyze the attractiveness of an industry.
Term
What are the industry conditions that facilitate rivalry?
Definition
Large # of competitiors

Low Product Differentiation

Slow or Declining Industry Growth

High fixed cost as exit barriers
Term
Why does low product differentiation in an industry cause more competition?
Definition
The products increase competition, because there are more substitutes.
Term
Why does slow/declining industry growth affect competition?
Definition
Competition becomes more intense between firms within the industry.
Term
Why do high fixed costs affect competition?
Definition
They slow down a firm's ability to exit an industry.
Term
Customer Switching Costs
Definition
The cost of a customer switching from one firm to another.
Term
High switching costs means that customers have what?
Definition
Low bargaining power, due to difficulty to attain substitutes.
Term
Greater Supplier Power affects profitability of the industry in what way?
Definition
Decreases profitability, due to their ability to control costs and therefore control price.
Term
What is Porter's definition of a substitute?
Definition
Products which can be replaced with current items, but from different industries.
Term
If a firm can't produce the minimum efficient scale they can't what?
Definition
Enter the market
Term
Economies of Scale
Definition
Minimum efficient scale
Term
What are three barriers of entry?
Definition
Economies of Scale

Product Differentiation

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