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| Something a person intends to acquire, achieve, reach, or accomplish |
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| Exact, clearly defined or explained |
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| A figure that can be objectively assessed---e.g, a measurable cost or time |
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| Able to be reached---e.g., a budget amount that can be realized |
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| In keeping with reality, likely to happen |
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| Containing a date when a goal will be reached |
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| A reason in opposition to an option; a potential limitation or weakness |
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| A whim or sudden desire to do something; acting without thinking |
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| A learned behavior that is repeated over and over, usually without thinking |
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| lated to the traditions, beliefs, roles, and communication styles of a group |
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| Related to all people, collectively |
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| Statistical data about a population |
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| Related to the state of the economy, the financial balance of a population |
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| , and systems used for Products, resources specific purposes |
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| Print, sound, and image channels through which |
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| Related to a sense of right and wrong |
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| Something one desires to improve quality of living that is not required to live |
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| A fundamental belief about what is desirable and worthwhile |
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| A measure of quality or excellence |
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| The relative importance a person places on a value, goal, or alternative |
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