Shared Flashcard Set

Details

SalesForce Service Cloud-MEC
SFDC Service Cloud Certification
91
Software
Professional
06/22/2011

Additional Software Flashcards

 


 

Cards

Term
What are some ways in which Organizations utilize Call Centers
Definition

Product and Service Support

Field Service

HR Related Issues

Personel Help Line

Order Status Tracking

IT Help Desk

Web Self Servic

Outbound Call Centers


Implementing Service Cloud - Implementing the Service Cloud Overview

Term
What does a call Center Do?
Definition

Resolve Customer Complaints

Resarch billing disputes

Record Performance feedback

Capture product defects

Faciliate installation request

request for features

Receive Orders

 Manage Returns

Upsell/Renew


Implementing Service Cloud - Implementing the Service Cloud Overview

Term
What are some scoping questions for understanding and organizations Service and Support Needs
Definition

 Where do you operate support centers

 Who are the customers

Do you know your customers

What is the org structure

How do you provide support

  What support channels are used? 

  How do you measure success

What is the case volume

Do you charge for support

What systems are currently in place

How do customers educate themselves on support offerings

What are the key pain points


Implementing Service Cloud - Implementing the Service Cloud Overview

Term
What are tools for capturing a case
Definition

Log case online (Customer Portal, Web to Case, Online Chat)

Deflect a case (implement suggested solutions to attempt to resolve cases prior to submission)

Call Support

Call Sales

Manually Log Case

Twitter Case


Implementing Service Cloud - Implementing the Service Cloud Overview

Term
What are the steps in the Case Resolution Process
Definition

Route Case

Case Assigned

Verify Entitlements

Indentify Solution

Communicate Solution

Resolved

Rework

Escalate

Reassing 

Closed


Implementing Service Cloud - Implementing the Service Cloud Overview

Term
Name four common business challenges related to Support processes
Definition

Poor customer satisfaction

Low Agent Productivity

Inflexible Processes

Lack of Operational Reporting

 

Implementing Service Cloud - Implementing the Service Cloud Overview

Term
How do you a design a solution to address Poor Customer Satisfaction
Definition

Solve issue the first time - One and Done

  • Improve process for capturing cases 
  • Improve process for assigning cases

 

Implementing Service Cloud - Implementing the Service Cloud Overview

Term
How do you solve Low Agent Productivity in a call center environment
Definition

Increase agent efficiency

Streamline case resolution Process

  • Unified case management process
  • Process Automation

Implementing Service Cloud - Implementing the Service Cloud Overview

Term
How do you address the challenge of Inflexible Processes within a Service Center
Definition

Define clear, cohesive resolution process

Automate Manual agent actions

 

Implementing Service Cloud - Implementing the Service Cloud Overview

Term
How to solve the business challenge of lack of operational reporting
Definition

leverage reports available in SFDC

 

Implementing Service Cloud - Implementing the Service Cloud Overview

Term
Name four business drivers for improving Service Centers
Definition

High Quality One and Done

Streamline Case Resolution

Increase Agent Effectivness

Self Learning Knowledgebase

 

Implementing Service Cloud - Implementing the Service Cloud Overview

Term
What are the main steps in the service and support process
Definition

Someone raises a question or issue

A case is crated (Web, email, phone)

A case is assinged
Agent verifies customer entitlements
Agent identifies solutions
Agent communications solution
Case resolved then closed


Implementing Service Cloud - Implementing the Service Cloud Overview

Term

What need is most relevant to a call center agent?

 

A-Integrated experience for customer

B-360 degree view of customer

C-Meeting Project Objectives

D-Seamless migration from prior system

E- A system that is easy to use

Definition

E

 

Implementing Service Cloud - Implementing the Service Cloud Overview

Term
Who would you include in a kickoff to discuss the topic of Cases Sources
Definition

Managers

Executives

CSR/Agents

Marketing 

IT

 

Implementing Service Cloud - Implementing the Service Cloud Overview

Term
Who would you include in a kickoff meeting to discuss the topic of Case Assignment
Definition

Managers

Executives

CSRs/Agents

 

Implementing Service Cloud - Implementing the Service Cloud Overview

Term
who would you include in a kickoff meeting to discuss the topic of Case Management/Process tools
Definition

Managers

Executives

CSR/Agents

 

Implementing Service Cloud - Implementing the Service Cloud Overview

Term
Who would you include in a kickoff to discuss the topic of Knowledgebase Management?
Definition

Knowledge Manager

Manager

Executives

CSR/AGents

Marketing

 

Implementing Service Cloud - Implementing the Service Cloud Overview

Term
Who would you include in a kickoff to address Reporting and Metris
Definition

Senior Leadership

Managers

Executives

CSRs/Agents

Marketing

 

Implementing Service Cloud - Implementing the Service Cloud Overview

Term
Name Call Center Application features that help capture cases
Definition

Web:  Web to Case; Self Service Portal; Force.com pages; Customer Portal; Chat; Social Media


Email: Email, Connect to Outlook, Connect to Lotus Notes


Phone: Manual; CTI


Other: Fax, In-Person, Pro Active

 Implementing Service Cloud - One and Done

Term
Pros and Cons of Using Web to Case to capture leads
Definition

Pros

- Easy to Build

- Easy to Submit
Integrates into existing web pages


Cons

- Unauthenticated

- Requires web publishing

- one time interaction

- Case capture limits

Implementing Service Cloud - One and Done

Term
Pros and Cons of using Self service portal to capture cases
Definition

Pros

- Free

- Decrease interaction = greater cost reduction

- Conext on the contact

- improved routing


Cons

- Limited customizations

- only can be used for case and solutions

Implementing Service Cloud - One and Done

Term
Pros and Cons of capturing cases via Customer portal
Definition

Pros

- Self Service Portal

- Higher probability of self service case closure

- muliple branded sites

- Make customer advocates


Cons

-Additiona Costs

Implementing Service Cloud - One and Done

Term
Pros and Cons of using Chat to capture cases
Definition

Pros

- Agents can multi task

- low cost of entry

- different agent pools can be created


Cons

- Non native app exchange solutions


Implementing Service Cloud - One and Done

Term
Pros and cons of using Social Media to capture cases
Definition

Pros

- Posts to cases

- share knowledge to a community


Cons

-limited case details


Implementing Service Cloud - One and Done

Term
Pros and Cons of using email to capture cases
Definition

Pros

- no clicks

- Auto population from email

- maintain thread from email

- automatically includes attachments


Cons

- requires technical setup

- parsing from email difficult

Implementing Service Cloud - One and Done

Term
What are pros and cons of capturing cases via Phone
Definition

Pros

- Screen pops with contact

- click to dial

- call control & Automatic call logging

- IVR Integration


Cons

- Technical Setup

- Comprehensive call reporting

- Calls do not automatically create cases

- Expensive

Implementing Service Cloud - One and Done

Term
What are the pros and cons of using Desktop Connectivity to create cases
Definition

Pros

- Auto population of cases from email

- Click to add activities


Cons

- User click required

- limited customization


Implementing Service Cloud - One and Done

Term
What are some considerations when designing case capture from the web?
Definition

- Understand the level of integration, branding and messaging that already exist

- Make it easy to interact

 -Balance desire to gather information with creating a barrier to submitting a case

- User should not have to diagnose problem in order to submit case

- Frustration on web will result in phone calls

- Limit number of features - do want to overcomplicate application


Implementing Service Cloud - One and Done

Term
What are some design considerations for capturing cases from Email
Definition

- Make customer can support technical solution

- Customizations required to parse emails could be complicated

- daily limits

- attachments may result in need for more file storage

- Case comment emails are not customizable ad not have thread Id

- When using SalesForce for Outlook or Connect for Lotus Notes the case inherits record type from user and assingment rules are not triggeres


Implementing Service Cloud - One and Done

Term
What are some considerations when designing case creation from Phone
Definition

- Metrics like average hold time are not stored in SFDC but in PBX 

- Everything that happens before call gets to agent is stored in  PBX

- Routing to agents can be complex

 -Telephony integration is a technical set up

 

 


Implementing Service Cloud - One and Done

 

Term
What are assignment rules?
Definition

Rules built to automatically route cases to the appropriate agent

Assignment rules can be based on

- attributes of a case

- related records such as entitlements

- based on agent skill set

- based on round robin assinging

- based on follow the sun assignment


Implementing Service Cloud - One and Done

Term
What are pros and cons of manual assignment for cases
Definition

Pros

- case by case control


Cons

- labor intensive


Implementing Service Cloud - One and Done

Term
what are the pros and cons of attribute Assignment
Definition

Pros

- Leverage attributes on Account, Contact, Case and Entitlements


Cons

-  admin controlled maintenance

- Can become complicated


Implementing Service Cloud - One and Done

Term
What are the pros and Cons of process assignment
Definition

Pros

- Account for capabilities of workforce/workload

 

Cons

- Requires extensive customization

 

Implementing Service Cloud - One and Done

Term
What are the pros and cons of round robin assignment
Definition

Pros

- Good for small organizations

- No Cherry picking cases

- Available solution


Cons

- Does not scale


Implementing Service Cloud - One and Done

Term
What are the pros and cons of Skills based Case Assignment
Definition

Pros

- Assigment based on skill set

- Useful for Product Support

 

Cons

- Not true skills based routing in SFDC

 


Implementing Service Cloud - One and Done

Term
What are the Pros and Cons of Follow the Sun Case  assignment
Definition

Pros

- routing changes based on operating hours

- useful for global 24/7 support teams

- increased resolution time


Cons

- requires customization


Implementing Service Cloud - One and Done

Term
What are the Pros and Cons of Availability based assignment for Case
Definition

Pros

- Cases directly assigned to available agent

- Useful when there are spikes or peaks in case load

- useful for organizations that service clients, first come first served


Cons

- requires significant customization


Implementing Service Cloud - One and Done

Term
What are 4 types of case assignment business rules
Definition

Automatic Routing: Assignment rules and workflow

Automatic notification to customer: Auto response rules

Assignment by a team lead or manager: change owner based on availability; skill or general round robin assignment

Auto Reassignment based on criteria and Time: Escalation rules and business hours     

 

 

 Implementing Service Cloud - One and Done 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Term
Design Considerations for Case Assignment
Definition

Cases originating from web: use auto response to provide confirmation and reference number; use keyworkds to customize solution before agent involved

Route all Cases to assignment process: Create catch all rule ; route all exceptions

Review Limitations of solution implementing

Assignment rules can be loaded via API

Not recommended to assign based on Zip code

 

 

 Implementing Service Cloud - One and Done 

 

 

 

 

 

 

 

 

 

 

 

Term
What are sample metrics for reporting on Cases Captured
Definition

Volume by source

Month/Quarter/Year

Account/Client

Cases created by Type

Cases Created by Reason

Cases Created by Priority

 

Implementing Service Cloud - One and Done

 

 

 

 

 

Term
What are expamples of Metrics reported on for assignment rule execution
Definition

Open cases by Agent

Open Cases by Queue

# first contat resolutions

Average response time

 

Implementing Service Cloud - One and Done

Term

True or False:

Case resolution process should be mapped 1 to 1 to Case status values

Definition

FALSE

Case Resolution values do not typically map 1:1 to a case status values but they do complement each other

- many steps overlap or happen quickly to track each step as a status change

- weigh value of creating case status values vs training agents to log activities 

- determine what steps are measurable in support process vs action or tasks


Implementing Service Cloud - Streamline Case Resolution

Term
What Service cloud features support a unified case management process
Definition

Case Support Process

Case Close Page Layouts

Entitlements


Implementing Service Cloud - Streamline Case Resolution

Term
What service cloud features support process automation related to Cases
Definition

Escalation Rules

Workflow

Approvals

Validation rules

Reports and Dashboards

 

Implementing Service Cloud - Streamline Case Resolution

Term
Basics about case status values
Definition

- Values should relate to key metrics

- Not necessary to represent actions tht have been performed or are in process 

- should capture key milestones in the case lifecycle

- Capture milestones that trigger an action ("Under Review")

- Provide clear definition of case status

- Reflect present status       

 

 Implementing Service Cloud - Streamline Case Resolution 

Term
What are some benefits of having to close a case through a seperate page layout
Definition

- Forces user to gather additional information at time of closure such as reason for closing, responsible party

- Allows agent to create a solution when closing to develop a self learning knoweldgebase


Implementing Service Cloud - Streamline Case Resolution

Term
What are some opportunities to automate case resolution process
Definition

- manage response time via escalation and reassignment

- provide automation for approvals

- enforce steps in a process

- validation rules to ensure data is captured and accurate

- Workflow to complete repetitive tasks

- predefined case teams

-Reports and dashboards - one click access to information

 

Implementing Service Cloud - Streamline Case Resolution

Term
Pros and Cons of Escalation rules
Definition

Pros

- Can be linked to business hors

- Trigger in order

- Higher limits on number of rules that can be created


Cons

- Cannot modify the contact (email field)

- Must specify user and not role in notifications

- No field updates except for owner

Implementing Service Cloud - Streamline Case Resolution

Term
Pros and Cons of Workflow Rules 
Definition

Pros

- More action available than escaltion Rules


Cons

- only triggere on save

- cannot be linked to business hours

- Do not trigger in order

- no reporting

Implementing Service Cloud - Streamline Case Resolution

Term
What are escalation Rules
Definition

- Internal tool for ensuring agents and manager know a case needs attention 

- Does not update Last Modified date unless record owner changes

- Can only trigger sending email or changing an owner

- time based tool

- Tied to business hours

- Proactive notification

- Reassign to queues

- Tie escalation metrics into Org reports and dashboards


Implementing Service Cloud - Streamline Case Resolution

Term
What are workflow rules
Definition

- Must be triggered by some action

- Cannot report on cases that have triggered Workflow

- Can capture milestone metrics when action performed - can capture date and time when workflow does an action through customization

- happens real time


Implementing Service Cloud - Streamline Case Resolution

Term
What are Approvals
Definition

Routing and tracking cases through multiple departments

Once activated cannot be edited

Determine if users can edit records awaiting approval

Approvals can be required by one person or a group

Need to deine what happens to case when record is approved

Need to define what happend to case when record is rejected


Implementing Service Cloud - Streamline Case Resolution

Term
List some reports that can be used to manage Case Resolution
Definition

# first contact resolutions

Average time to close - Trend

Average Status duration

Aging high Priority Cases


Implementing Service Cloud - Streamline Case Resolution

Term
List some reportst that can be used to track escalations related to cases
Definition

Escalated cases by Agents

Accounts with Escalations

Aging Cases

Implementing Service Cloud - Streamline Case Resolution

Term

Which statement regarding escalation rules and workflow riles is accurate:


A- Workflow rules trigger actions in specific order; escalation rules do not


B- Escalation rules can be based on business hours; workflow rules do not use escalation


C- You can create more workflow rules than escalation rules


D - You can create either workflow rules or escalation rules but not both

Definition

B

 

Implementing Service Cloud - Streamline Case Resolution

Term

What helps streamline case resolution

A- Capturing cases quickly and acccurately


B- Establishing a unified case resolution process


C- Automating the case resolution process


D- Using public knowledgebase systematically

Definition

B,C 

 

Implementing Service Cloud - Streamline Case Resolution

Term
What are several ways to increase agent Effectiveness
Definition

Increase Productivity

Provide Complete picture

Provide Easy to Use interface

Ensure system Acceptance through buyin and training


Implementing Service Cloud - Agent Effectiness

Term
What Service Cloud Features are available to increase agent productivity
Definition

Console

Interaction Tracking

Case History

Adoption Training

Term
How can you increase productivity
Definition

- Define Support Process

- Implement automation

- implement required fields

- Implement dependent picklists

- Implement Entitlement

- Implement Workflow

- Implement Approval 

- Implement validation rules

Implementing Service Cloud - Increase Agent Effectiveness






Term
What tools can you provide to ensure that Agents have the Complete Picture when addressing cases
Definition

Implement Consoles

Implement Related lists

Implement activities, comments and emails

Expose Case history

Expose related lists


Implementing Service Cloud - Increase Agent Effectiveness

Term
What are some implementation steps that can be taken to ensure Interface is easy to use
Definition

Page Layouts

Weblinks

Views

Help Text

Email templates

Search and FIlters

Mashups

Tags

Custom Buttons

Force.com pages

Implementing Service Cloud - Increase Agent Effectiveness

Term
what are some implementation steps that can be taken to ensure system acceptance
Definition

CLearly defined processes

UAT Testing

Training

Tip guides and training materials

Adoption reports and Dashboards

Term
What are some Pros and Cons of using Activities as a means for interaction tracking
Definition

Pros

- Best source to track email interations

- Visible in SSP and portal

- includes email from email to case

- Can apply communication templates


Cons

- Does not include case comments

- Customer cannot add activity from SSP or Portal

- Does not track interactions that same as email to case


Implementing Service Cloud - Increase Agent Effectiveness

Term
What are some Pros and Cons of using Case Comments to track Interactions related to cases
Definition

Pros

- Best for INternal comments

- visibile in SSP and Portal


Cons

- Does not include email or activities


Implementing Service Cloud - Increase Agent Effectiveness

Term
What are some pros and cons for tracking case interactions via emails
Definition

Pros

- Automatically logged to activity history

- can apply communication template

- easy email response controls


Cons

- only includes emails

- no HTML email tracking from case

 

 

 

Implementing Service Cloud - Increase Agent Effectiveness

Term
What is an agent console
Definition

- Combines all necessary objets needed by an agent into one page

- Agents can access same set of lists views they are familiar with

- Typical case views include: My New Cases; My Case queues; my open cases

- Simplified case layouts in record detial section

- use mini page layouts to provide snapshot of related data


Implementing Service Cloud - Increase Agent Effectiveness

Term
What are 4 approaches for tracking Case History
Definition

Milestones

Case Age Reports

Activity Reporting

Case Audit History

Term

Which interface design will allow agents access to track Fedex shipment status?

a- A web integration link that will take the user directly from a record in SFDC where the tracking ID is stroed to the Fedex website

b-A new custom field with the type of URL added to the case page layout

c- A force.com page that displays content from Web Services from Fedex

d- A custom link added to the sidebar

e- No need for special design; users can view shipment status in case history

Definition

A, C

 

Implementing Service Cloud - Increase Agent Effectiveness

Term
What are some ways to measure user adoption?
Definition

- Align usage with agent incentives

- Reward and promote top performers

- Metrics should go beyond case volume and should include:

    - Case volume

    - Customer Sat

    - Solutions created

    - resolution time

- identify training opportunities

 

Implementing Service Cloud - Increase Agent Effectiveness

 

Term
What is the general process to increase agent effectiveness 
Definition

1- Learn the System

2- Search and Find information

3- Review Information

4- Update Information

 

Implementing Service Cloud - Increase Agent Effectiveness

Term

How are compoents that make up "Complete picture" for an agent delivered

A- Agent Console

B- Tracking Interactions

C- Case History

D- Force.com Page

E- Support Process

F- Approval Process

Definition

A,B, C

 

Implementing Service Cloud - Increase Agent Effectiveness

Term

What are benefits of using knowledgebase?

A- Agents use repeatable solutions, which help drive down costs

B- Agents use repeatable solutions, which increase customer Satisfaction

C- Customers can navigate solutions, which may eliminate the need to generate a case

D- Agents can resolve complex case

Definition

A, B, C, D

 

Implementing Service Cloud - Self Learning Knowledge Base

Term
What are some types of knowledgebases?
Definition

- FAQs

- Common Customer Service response

- Repeatable solutions

- Internal Tips and Tricks

- Download such as whitepaper

- Process and PRocedures

- Training

 

Implementing Service Cloud - Self Learning Knowledge Base

Term
What are service cloud features that are part of Service Knowledge Management process
Definition

Solution and articles

Solution categories

Public knowledgebase

Publishing & Approval

Ideas and Answers

 

Implementing Service Cloud - Self Learning Knowledge Base

Term
What are solutions?
Definition

What are they?

- Detailed case issue and resolution

- Made available either internally or to portal solutions


Features

- Helpful solutions

- Suggested solutions

- import solutions

- categorize and search

 

Implementing Service Cloud - Self Learning Knowledge Base

Term
What are articles?
Definition

What is it?

- Users create and collaborate on content

- made available either internally or through portals

 

Features

- Article Ratings

- Categorize and search

- Can be archived 

 Implementing Service Cloud - Self Learning Knowledge Base

Term
What are Solution Categories used for?
Definition

- Narrow Search results

- Improve browsing

- How to categorize

   - Keep it simple

   - Logical

   - use terminology that users will be familiar with

Term
Where can a user see Solutions
Definition

Solutions and articles are visible through

- solutions tab

- article tabs

- Related case details

- Public knowledgebase

- Self Service and customer portals


Implementing Service Cloud - Self Learning Knowledge Base

Term
Solution and article Visibility
Definition

Categories determine visibility for solutions and articles

Channels determine where articles will be visible

Define category visibility by role

Internal users can see all solutions


Implementing Service Cloud - Self Learning Knowledge Base

Term
What are the available methods for migrating Solutions?
Definition

Manually

Solution Import WIzard

Direct API

Term

Which role is crucial for maintaining a self-learning knowledgebase 

A- Subject Matter Expert

B- Knowledge Manager

C- Sales Rep

D- Senior VP

E- Web Developer

Definition

A, B

 

Implementing Service Cloud - Self Learning Knowledge Base

Term

True or False:

A knowledgebase is always intended for customers?

Definition

FALSE

 

Implementing Service Cloud - Self Learning Knowledge Base

Term

What determines visibility of a solution in a portal?

A- Categories

B- Role Hierarchy

C- A Checkbox on the Solution

D- Creating a solution as a case resolution

E- Publishing by a knowledge Manager

Definition

A

 

Implementing Service Cloud - Self Learning Knowledge Base

Term
What are benefits of reporting on Service Interations
Definition

- Justify ROI

- Enforce Business process via exception reporting

- Keeps everyone on same page - set clear expectations

- Drive adoption through reporting

- provide visibility

- Intelligent business decision making


Implementing Service Cloud - Reporting

Term

What are some sample KPIs for service and support organizations

Definition

- # first contact resolutions

- Average time to close trend

- Monthly trend by Type

- Case Volume by Channel

- # Cases by Month/Qtr/Year

- Cases created by: Type, priority, reason

- Average status duration

- Top Solution


Implementing Service Cloud - Reporting

Term

Where should you place reports for service managers and executives?

A- Home Page and Dashboards

B- Dynamic reports from a custom button

C- Dynamic reports from a custom link

D- Dashboard component and dynamic reports from a custom button or link

Definition

A

 

Implementing Service Cloud - Reporting

Term
What is SalesForce Conent used for?
Definition

Expose Content in the customer portal

Provide more tools for agents


Implementing Service Cloud - Service Cloud Enhancements

Term
What is Community feature used for?
Definition

Expose ideas in the customer portal

Gather feedback from agents

Facilitate interactions in a discussion forum

 

Implementing Service Cloud - Service Cloud Enhancements

Term

How can a company drive its customers to continually return to the customer portal?

A- Include dynamic content and the ability to provide feedback

B- Include ideas where the customer can read, post and vote on ideas

C- Resend the customer his or her password

D- Provide static FAQs

Definition

A, B

 

Implementing Service Cloud - Service Cloud Enhancements

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