Term
| Managing an artist in the music business uses what three aspects to achieve success for their clients? |
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Definition
| Science, business, creativity |
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Term
| What are the four functions of management? |
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Definition
• Planning
• Organizing
• Leading
• controlling |
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Term
| The difference between success and failure in any endeavor can often be tied to? |
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Definition
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Term
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Definition
• Where do you want to go?
• Why do you want to go there?
• How will you get there?
• What do you need in order to get there?
• How will you know if you are there or not? |
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Term
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Definition
• Assembling necessary resources
• Arranging resources
• Defining responsibilities of team |
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Definition
• Taking initiative
• Ensuring efficient use of talents and energy
• Coordinating energies of artists team
• Keep everyone motivated |
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Term
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Definition
• Monitoring
• Making adjustments when necessary
• Anticipate what could go wrong
• Ability to spin things in the artists favor |
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Term
| What skills and personal traits are necessary to artist management? |
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Definition
• Understanding of human nature
o Study why people react the way they do
• Leadership
• Coaching
• Networking
• Social skills
• Good use of communication |
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Term
| What does a manager need to know before they can play into a gatekeeper’s ego? |
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Definition
| • What drives the gatekeepers ego |
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Term
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Definition
| • Short-term circumstances that always seek to improve the artistry of the artist |
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Term
| What skill should be used to grab the attention of those the manager means to impress? |
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Definition
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Term
| The music industry is one that is moving from being hit-driven to one that serves countless________ |
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Definition
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Term
| How much money does the international music business earn anually? |
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Definition
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Term
| How much of the international music business earnings are attributed to management and booking? |
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Definition
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Term
| An artist manager typically earns what percentage of an artist's income? |
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Definition
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Term
| management icon Lee Iacoca has said that the one word that best sums up the best manager is _____________ |
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Definition
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Term
| The Shelf life of artist's career in the music business can best be described as? |
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Definition
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Term
| The most effective artist managers are those who do not? |
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Definition
| Take the actions or in-actions of others personally |
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Term
| What are the six realities of the music business that have the potential to create stress? |
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Definition
1. A lot of people will say no, a lot of gatekeepers will seem immovable
• 2. You are only a player in the music business if you are relevant
• 3. Keeping the spirits of your artist up during a continuing roller coaster will be draining for you
• 4. People will string you along
• 5. People will disappoint you
• 6. The agendas of many people in the music business determine whether you matter to them. |
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Term
| The new artist manager in the music business needs to understand what? |
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Definition
| Where power comes from and who has it |
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Term
| What is the power of money? |
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Definition
Having Money
Having the ability to earn money
Having money to influence decisions |
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Term
| What is the power of access? |
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Definition
| Those who can reach and influence key decision makers have power that many people do not |
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Term
| Most labels will seek artists who are genuine and unique in their own ways, who have the potential for __________ |
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Definition
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Term
| The most important thing to do to polish a performer is?> |
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Definition
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Term
| Managers and labels are seeking artists who experience doing what? |
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Definition
| Selling Concert tickets and records |
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Term
| The artist network is made up of? |
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Definition
| A network of supporters with whom the artist regularly communicates about their music |
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Term
| The professionalism of an artist is evident to potential career supporters through____________________________ |
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Definition
Professional, friendly, outgoing demeanor
and a professional looking website with proper grammar |
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Term
| What is one of the most valued assets of an artist manager? |
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Definition
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Term
| What is perhaps the most important meeting an artist manager may have? |
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Definition
| a meeting with a record label or publishing company |
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Term
What information will a label be interested regarding an artist?
(longest flash card ever answer ever, sorry) |
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Definition
• The artist’s music
• The artist’s image
• The artist’s confidence in who they are
• Their experience and seasoning as an artist
• The artist’s uniqueness
• Strengths of the artist’s manager
• Does the artist have an existing publishing deal
• How much touring has the artist done? How much is planned?
• Sponsorship and merchandise deals?
• Experience selling tickets and records
• Internet traffic to the artist’s social networking sites
• The existing fan-base? Who should the target market be?
• Publicity, awards, talent, shows, etc.
• Commercial viability? |
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Term
| What information should an artist manager be interested in regarding a label? |
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Definition
• Similar artists currently on the label roster
• Does the label budget allow for new artists
• Does the label have the necessary staff to support another artist?
• How risk averse is the label’s reputation
• Number of acts on the label roster
o Has it recently been cut?
• Recent history of label album and single sales
• Politics of the label/recent personnel changes |
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Term
| What does the manager want to happen during and as a result of a meeting with a label? |
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Definition
• Listen
• Comprehend
• Influence
• Take action |
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Term
| How should the manager decide if the artist should attend a meeting with the record company? |
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Definition
• Depends on two things
o Will the artist add anything to the meeting?
o Does the artist feel comfortable in this kind of setting? |
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Term
| How should an artist manager conclude a meeting with a record label? |
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Definition
1. Restate the reasons that the artist should be signed
2.Ask when to follow up ( if answer is unclear, then you tell them when you'll follow up with them)
3. Thank the assistant who set up the meeting for you |
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Term
| Michelangelo was quoted as saying? |
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Definition
| " The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it." |
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Term
| What is the starting point for a creating a plan? |
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Definition
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Term
| What is required to achieve a goal? |
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Definition
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Term
| What is the best way to develop a good set of strategies? |
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Definition
1. Create a time-line beginning with the goal
2. Work Backwards
3.Determine what must be done to reach the goal |
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Term
| The manager has a duty to keep the artist financially ___________ |
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Definition
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Term
| Artist generally receive payment before or after taxes have been deducted? |
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Definition
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Term
| What form is sent in January to both the artist and the IRS by various employers as a reminder that earnings were paid, and taxes are still owed? |
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Definition
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Term
| What should be done to keep events organized and separate from each other? |
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Definition
| Keep a written plan and budget for each event. Include things such as time, place, purpose, travel info, etc. |
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Term
| What is the objective of a showcase? |
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Definition
| To enter into a business agreement with a label, publisher,etc. |
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Term
| What is the ideal time of day for a showcase? |
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Definition
| Late Afternoon (after work) |
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Term
| How long should a showcase last? |
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Definition
About an hour
30 min for arrival/greeting
20 min performance
last ten min: artist works the room |
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Term
| What should be handed out to people as they are leaving a showcase? |
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Definition
| Press Kits (possibly newly designed for the showcase because many in attendance will already have a copy of the artist's press kit) |
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Term
| What size venue is best when throwing a showcase? |
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Definition
| Large enough for the event, small enough to fill |
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Term
| follow up calls and confirmations can be helpful in preventing conflicts when putting on an ________________ |
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Definition
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